Production Mastery Recap w/ Eliz Akcagliyan

In this episode of Better Your Business, Cher is joined by Eliz Akcagliyan to unpack the Reals Production Mastery event hosted by Amy Youngren and Real Brokerage. The two share honest and off-the-cuff reflections from a day filled with impactful speakers, strategy-packed panels, and mindset-shifting conversations. From platform leadership to AI tools and practical marketing tips, this recap dives into what resonated most and how Realtors can use these insights to grow a business that works for their life, not against it.

In this episode you will hear: 

• [03:24] First impressions of the event and Real CEO Tamir’s vision: building a brokerage for every type of agent, not just top producers.
• [04:49] Tamir’s mindset reminder: "The market doesn't control us; our habits and skills do."
• [13:19] Shifting your value proposition as tech evolves and focusing on connection, trust, and the human element.
• [28:30] Darren’s quadrant method for simplifying lead generation and the STAB content framework (Sell, Teach, About You, Behind The Scenes).
• [34:37] Steph’s standout panel insights: stay a little longer, prioritize people over transactions, and create touch points even outside buying/selling.
• [41:58] Andrea’s advice: tell the truth, set boundaries, and make decisions aligned with how you want to feel.
• [44:51] Avoid shiny object syndrome: choose mentors and systems that reflect the business you actually want.
• [56:07] Steph’s family story: "Take care of the people" is the key to longevity in business.
• [56:46] Real COO Jenna’s quote: “Improvement is better than delayed perfection.” Raise standards and serve exceptionally.
• [59:39] Leo AI resolves 25% of tickets; advisory board to ensure Canada-specific support at Real.
• [1:04:11] Emma Pace’s strategy: run $1/day video ads for visibility, engagement, and lead revival.
• [1:13:08] How to run co-hosted vendor events to gain high-value leads and mutual exposure.
• [1:16:48] Social media panel takeaways: green screen strategy, local business features, and just start posting.
• [1:23:12] Partnering with small businesses for mutually beneficial marketing.
• [1:26:07] Joe’s closing message: reverse engineer your lead gen based on the life and business you want to build.

This recap is packed with reminders that success doesn’t come from hustle alone but from clarity, connection, consistency, and community. 

Connect with Eliz:

Instagram: @e.a.realty 

Cheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives.

Instagram: @chergoetz_
Website: www.athomecompany.ca
Email Community: https://athomeco.myflodesk.com/bybpodcast
Contact: hello@athomecompany.ca

Thank you to our Sponsors:

Staci Millard @ Thrive Accounting  @thriveaccounting | https://thriveaccounting.co

EFV Legal @elenafavaroviana | efvlegal.ca

Amanda Walczyk | Saltbox Mortgages

@saltboxmortgage_agent

Tuesday Mortgage Tidbits Sign Up for Realtors:  https://saltboxmortgage.myflodesk.com/iksoczdm1f